Although Apple has won the decision in a lawsuit with Samsung, there are many reasons so that they do not continue to attack the developer platform Android is Google.
Currently, Apple has scored decision in patent lawsuit with Samsung. The question is whether manufacturers of iPhone, iPad has gone through and attack the enemy is really Google or not, because after all, Google's Android software developers running on mobile devices from Samsung and many other companies.
However, direct blow to Google not right choice for Apple in the present moment, because of the following reasons.
1. the next object will be the hardware
After the strategy of "bullying" the weak legal world about proves effective as Samsung, Apple will likely continue to attack the other hardware, such as HTC and Motorola Mobility Division of Google, instead of direct attack.
Expert on patent Florian Mueller writes on page Foss Patents that Apple would likely strike Amazon first. Mr. Mueller also said in the interview with Fortune magazine as follows: "if I was Apple, next I sue companies won't have to Google, which is the company's Amazon-patent portfolios and are weaker than Google sold a lot of products running Android with the model of selling cheap equipment and offset by the sale of contentsApple's profit, threatens more than models earn money from ads by Google ".
2. Apple are less likely to win Google event
Firstly, Google mainly just producing software. Although Google Nexus S device is due to co-producer with Samsung-American company Court claiming infringement patents by Apple, but only one product is probably not enough for Apple launching a lawsuit. Moreover, the Nexus S is not in the list of Samsung products that Apple imposes ban on selling proposal.
Second, Google does not charge a fee to use the software of the company produces hardware running Android. Instead, Google only reaped advertising revenues arising from Android devices, so no solid base to Apple lawsuit.
Third, don't forget that Android exist from before the iPhone appeared, Google acquired Android development company since 2005-two years before the first iPhone model. This does not guarantee that Google Android development with patents, but also the platform to Google to protect his background prior to Apple's complaint.
Finally, Google has enough money to deal with any legal threats aimed at Apple. Indeed, the Samsung lost Apple will render Google changing attitudes seem to be passive in defending the Android hardware manufacturer partners.
3. other hardware manufacturers can choose settlement with Apple
The majority of the world's analysis is that after witnessing the giant trade indemnity that Samsung-leading manufacturers of Android devices-brunt, other companies would hardly dare risking embarks on legal fight with Apple that they risk losing rather than winning.
After Google's hardware partners the option of buying a license to use patented by Apple, Apple will no longer reason to sue Google.
4. Apple has what they want from Google
After Samsung lost, Google probably will change some elements of the Android to avoid patent infringement by Apple. This is the risk of falling competitiveness of Android devices.
As analyst Charles Wolf of Needham & Co company wrote: "Google will be forced to offer alternative solution for those patents violated, that is exactly what Apple wants you proceed with the lawsuit, not just compensation. The alternative risk solutions will reduce the Android user experience compared with Apple's iOS operating system ".
5. Apple needs to keep beautiful images in the eyes of the customer
Determination of conducting "war thermonuclear" aimed at Android Steve Jobs showed that his terrible anger against Google. However, Steve Jobs no longer exist, the leader of Apple is now Tim Cook. CEO will do the things for which he is right with Apple, but necessarily continue planning "revenge" of the attempted co-founder.
While Apple is a brand consumers are loved by many, maybe Tim Cook Apple does not want to be referred to as a giant too greedy, curious and no degrees.
As expert analyst Keith Bachman of BMO Capital Markets said: "we think it is important that Apple not showing up before the customers as a professional go bullying opponents. We were not surprised when the press for that ruling the Court undermine competition (really, this is to some observers). Apple need to demonstrate that they do so only to protect intellectual property and innovation achievement ".
With all of the above reasons, most likely Apple will not go to that event.
from: ICTnews/Forbes
