Based on a series of interviews and internal records such as e-mails between the leaders Microsoft, Vanity Fair has pointed out the "management decisions a staggering absurdity" of the largest software companies in the world.
First of all, to emphasize that Microsoft is not a company failure. In the past 10 years, they have Windows accounts for 90% market share of PC operating systems, the Xbox 360 is one of the most successful gaming machines in the world, the Guinness is Kinect keep Electronics has the fastest rate of consumption of all time, Office in Office ... But what they are going to be assigned to the name "traditional products", while in the new market, Microsoft is lagging.
Also in October, Apple created the iPod, iPhone, iPad and take them to become the most valuable technology company in the world. Google rise yourself from an online search service into companies that have the greatest influence on the Internet and also owns the Android mobile operating system the most popular today. Amazon "toxic Qiubai" in the field of electronic commerce, at the forefront of trends in cloud computing, electronic books Kindle and Kindle Fire computer tables are also very successful.
Windows is centered at Microsoft.
Why Microsoft is a software company and has a close relationship with a wide range of hardware partners around the globe – back to vuột from tens of billions of DOLLARS from the "delicacies" in computerised so?
Posts by author Kurt Eichenwald found that this software is too dependent on Windows and Office should miss out on many new opportunities. In Microsoft System management exists "stack" – forcing all parts must be rated excellent by Institute staff, good, average and poor but by a certain percentage. This has a great influence on the creation of Microsoft.
"The system stack destruction Microsoft from the inside. If you manage a group of 10 people, right from the beginning you know that there will be 2 people achieve good reviews, 7 people were judged on average and a person was named as the Exchange, regardless of how good they are. It makes employees focus on the rivalry with each other rather than compete with other companies, "a former Microsoft employee chía.
When Eichenwald asked former Microsoft engineer Brian Cody that the reviews are based on the quality of his work, this person or not: "it relates little to the process I was progressing and how much related to me to how to manage more."
Ed McCahill, who manages marketing for Microsoft in 16 years, tells a different story: "you look at Windows Phone and would wonder why Microsoft wasted leader they ever had with Windows CE? They were led by several years. And they throw them away ".
In 1998, Microsoft developed a device to read electronic books (e-reader) but when the Group technology presented to Bill Gates, he quickly ripped off to one side and said it did not fit into Microsoft, in other words is the "user interface of e-reader looks Unlike Windows".
Another engineer to join this project or: "we're not focused on developing technologies that impact consumers. Instead, the question is that we will use this to make money? ".
A Division Office added that the "death" of the e-reader is not simply a result of wanting to make a profit immediately. The real problem here is that products that have touch screen, while the Office Office suite packages, which are designed to input from the keyboard rather than the pen and fingers. The loyalty of companies with Windows and Office repeatedly prevented them to receive new technologies. "Windows as Lord. Everything must be related to Windows. The idea of mobile computing with convenient user experience was a few people who have power in the parts that look is not important, "he explained.
Similarly, one of the engineers of the service chat MSN Messenger noticed many young users through AIM logging status (AOL)-features that Microsoft products are missing. "It is the beginning of trend status updates to Facebook. People want to share things that they think and see right this time, "he told author Eichenwald. "The purpose of AIM chat that is not simply gives you the opportunity to log on anywhere and know what friends are doing". When he reflected this Outlook with a superior, he was told that he did not see any reason to young people interested in making a few brief words on the net.
"Microsoft usually say crap about IBM and laugh", Bill Hill, former manager of American Software Corporation, said. "Now they're becoming the company that they remain quizzical".
Microsoft's 10-page long article by Kurt Eichenwald Lost Decade will be posted in full on Vanity Fair's August 2012, content referring to the opportunity being missed and the leadership of Steve Ballmer at Microsoft not discuss Windows 8 and S
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