Monday, July 16, 2012

surprise concessions due to "boycott"


Just few days after the withdrawal of the products from the standard "environmental-friendly" and subjected to boycott harshly, Apple had to compromise and unexpectedly putting his products back to the standard "blue".


This can be seen as one of the quickest policy reversals in the history of Apple, only less than 1 week to withdraw the product from the list of EPEAT, a set of standards for protecting the environment for high-tech products, "Apple" had to change his decision after the protests harshly.

Information on major Bob Mansfiled, Director of Apple's hardware.

"We noticed a lot of loyal customers of Apple feel disappointed with the decision to withdraw the product from the system EPEAT standards. And that's a mistake. Since today, the Apple products will continue in accordance with the standards of EPEAT, "said Mansfiled said.



The products of Apple was forced to comply with standards for EPEAT after unexpectedly pulled out of the standard last week
EPEAT standards require companies to design the product so that users are able to disassemble and repair easy. This will help to process recycled products (usually done in poor or developing countries) will not make the hazardous materials such as talc and battery into the environment.

Apple has signed and participate in EPEAT standard for many years, however it has unexpectedly pulled out of the EPEAT products last week, that one of the possible reasons for the design of new products such as the iPad or MacBook hard to disassemble the components separately.

Though Mansfield said Apple is trying to build a standard with its own internal environment, strong and complete than EPEAT, but perhaps the so-called Apple's decision makes the new standard by "Apple" building not completed and announced.

"Our engineering teams worked very hard over the years to make our product even more friendly to the environment and much of our progress has been beyond standard levels of EPEAT," Mansfield said.

However, Apple's decision was immediately subjected to oppose, least from the agencies of the u.s. Government. The city of San Francisco is one of the city's pioneers "boycott" of Apple's products because the product did not meet EPEAT certification. In addition, a large number of individual customers or large corporations in the United States also had "turned" move with Apple.

Maybe the boycott harshly is Dynamics to make Apple must change his decision before the wave of "boycott" spread more broadly around the world.

However, previous information that Mansfield announced, there is still a question arises whether the EPEAT standard has returned to alter the style design of the new products of Apple? Does the iPad in the future are easy to remove and use battery power can be disassembled?

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