CNBC News Agency said Samsung has become a brand that is Asian people interested in most Apple or Sony. This is also the year Sony lost the position after four years in a row to lead the rankings.
Galaxy Tab is one effort to attract consumers by Samsung. Photo: Tbreak.
The report entitled "1,000 leading brands in Asia by 2012" by the magazine's Asia-Pacific and market research is done on 12 Niesel Asian markets including Australia, mainland China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand, and Vietnam.
This survey was asked about the level of 4,800 people perceive their 14 commodity and service great. As a result, the top 5 brands are loved and trusted most Samsung, Apple, Sony, Panasonic, Nestle.
Day 6/7, Samsung said its profits in Q2 this year estimated to reach 6,700 billion won ($ 5.9 billion). This is the highest profit since before today's "record" of the 1st quarter and increased 79% over the same period last year, thanks to sales of mobile devices increased dramatically.
Mr. Jolene Otremba, Editor For Asia-Pacific magazine, identified the Samsung reached the leading position is due to the airline to focus on advertising and brand identity in the new market in 2011, simultaneously with the revolutionary electronic products to attract consumers.
Tech brands in the top 10 include Canon and LG, expressing the interest of consumers for high-tech products in Asian markets.
The report also showed that this year the luxury brands such as Louis Vuitton, Calvin Klein, Armani, Burberry, Prada has improved dozens to hundreds of degrees, showing that affluent people in Asia is growing and demand is interested in expensive items.
Although China and India are major markets, the brand still encountered many difficulties in brand identity, even in the domestic market. No brand of two countries entered the top 100. Lenovo of China and Amul India only ranked 131 and 133, had dozens of levels compared with last year.
This is also the year Sony lost their position after 4 years in a row to lead the rankings.
In the Vietnamese market, Nestle's brands in the top spot.
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